APP

The Times and The Sunday Times are synonymous with quality journalism and are the longest running national newspapers in the uk. How does a media outlet that prides itself on quality over quantity compete with the bombardment of 24 hour news?

We started by developing morning, midday, and evening editions of the paper and began a major overhaul of their ios apps by combining them; supplements and all, into one app.

TYPOGRAPHY

COLOURS

“230 years of creating newspapers has taught us that right now is different than right, and we know which one the readers prefer”

DANIEL FINKLESTEIN - THE TIMES

NEWS

SPORT, COMMENT & WORLD NEWS

THE TIMES MAGAZINE AND PUZZLES

IMPACT

200% increase in subscriptions

30,000 subscriptions per week

4% subscription churn at record low

TEAM

Daniel Harvey / Marcella Maltese

ROLE

Design Lead

AGENCY

Publicis.Sapient

© 2023