APP

Most people don't keep track of their everyday spending habits or where their money goes; they need a better way to understand their finances. Working with Natwest we decided to offer easy-to-use tools that would empower customers to improve their spending habits and become financially better off.

We introduced automatic categorisation to make it easier for the user to digest where they were spending the most. Challenges were also released to incentivise change. Finally we informed the user of regular occuring payments so they could plan better for the future.

TYPOGRAPHY

COLOURS

ICONOGRAPHY

“Empower customers to ‘get better off’ financially and design the next breed of data-driven banking service. 

MARK BAILIE - CHIEF OPERATING OFFICER NATWEST

ONBOARDING

SPENDING

CHALLENGES

IMPACT

Demonstrated a vast improvement to their current app and was later released as a the Spending feature in Natwest's main app.

In the first year 5.5 million NatWest customers used the Spending feature at launch, with 4 million continuing to use it on a consistent basis – that’s around 40% of the Retail Bank’s mobile banking customers.

TEAM

Hal Sargent / Will Troup / Helena Aguado / Daniela Ivanova / Daniel Harris / Dominic O'Brien

ROLE

Design Lead

AGENCY

Fjord

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