WEB

As a kid I remember watching Ayrton Senna make history in a car so advanced it made everybody else look like rank amateurs. McLaren didn't just win titles, they made history and put Britain on the map in doing so.

To be involved with the redesign of their new site was a dream come true.

TYPOGRAPHY

COLOURS

“For a brand obsessed with engineering perfection we knew we had to strive for the same. With interactive experiences, interviews with designers and showcasing the latest technology we immersed the user in the world of McLaren.”

INTRO SECTION & CUSTOMISER

DESIGN

INTERIOR 360

INTERIOR

INNOVATION

LIGHTS ON/OFF

THE HISTORIC F1

IMPACT

We launched globally in 30 localisations and in 4 languages

TEAM

Thomas Moeller / Matthew Steenberg / Kalpesh Rathod / Gareth Ormerod

ROLE

Senior Design

AGENCY

Publicis Sapient

© 2023